AI Marketing
AEO vs SEO: what changes when AI answers the question
SEO got you ranked. Answer Engine Optimization gets you quoted. Here’s what actually changes — and what stays the same.
May 27, 2026 · 4 min read
[INSIGHTS]
Insights
Field notes on AI-native marketing, web performance and the products we build.
AI Marketing
WhatsApp is becoming the new landing page
For a huge share of customers the journey now ends in a chat thread, not a web form. Treating WhatsApp as a conversion surface changes everything.
May 24, 2026 · 3 min read
AI Marketing
Your website is your best marketing case study
If you sell marketing or web development, the most persuasive proof you can offer is the site the prospect is already looking at. Here is how we think about it.
May 20, 2026 · 4 min read
AI Marketing
Your Google Business Profile is an AI signal now
Maps, the local pack and “near me” aren’t a side quest — they’re where local intent converts, and increasingly what AI reads to recommend you.
May 16, 2026 · 3 min read
AI Marketing
GEO: getting cited by AI answer engines, not just Google
Search is splitting in two — classic results and AI-generated answers. Generative Engine Optimization is how you show up in both. A practical primer.
May 12, 2026 · 5 min read
Web Development
Core Web Vitals are a growth lever, not a checkbox
Speed isn’t a developer vanity metric. It’s conversion, ranking and trust — measurable in revenue. Here’s how we treat it.
May 8, 2026 · 4 min read
Product
Brand voice at scale: what a brand twin actually does
Teams lose hours re-briefing generic AI on how their brand should sound. A brand twin captures voice once and holds it across every channel. Here is the idea.
May 4, 2026 · 4 min read